Name of the Course – BA- JOURNALISM & MASS COMMUNICATION
Affiliation & Approval – Lucknow University, Lucknow
Year of Establishment – 2012
Tuition Fee: 24,000/- Per Semester
Hostel Fee:90,000/- Per Year
Course Details – This is a Four year full time degree program. Earlier it was a three year full time degree program but L.U has become the first university to adopt the NEP (New Education Policy -2020), so it has increased 1 year in this degree program for research and specialization for the better professionalism and opportunities for students. The course covers a number of subjects during its study period.
Eligibility Criteria – Minimum 45% or equivalent in 10+2 (Gen/OBC/ Min). Relaxation of 5% for SC/ST candidates
Merits – 1. Good writing skills.
- Communication skills and a knack for storytelling.
- Creativity and Thinking Out of the Box.
- Research ability and Critical Analysis.
- Flexible approach to work.
- Inter-personal and Networking skills.
- Commitment to work against deadlines.
Duration – 4 year (3 year – Academics & 1 year for research and specialization(8 semesters))
Intake – 120 seats
Attendance – A student must put in 75% of the total attendance for each subject in the absence of which he will not be eligible in the written examination of the subject.
Evaluation criteria –There are three sessional exams conducted every semester to test both the theoretical and practical knowledge of student in the respective subject along with the Semester end examination.
Journalism is a popular and interesting area to work in, and it is the most beloved area by students after the Bachelor Of Mass Media course. The job is to gather information from around the world, assess it, write reports, and present it in the best way possible. The role of a journalist is to interview various people, work with publishers, write stories and follow new trends.
Whether it’s advertising signage or social media platforms, everything includes advertising. While watching a youtube video or listening to music on Spotify, you might have come across the ads before or between the video/ song you are listening to – it is all advertising. Advertising involves reaching out to the customer market and persuading them to buy the product. As a graduate of Bachelor Of Mass Media, you can definitely try this area if you are creative and can manage projects and deliver the content required by clients.
3. RADIO JOCKEYING
Radio Jockeying or RJ is one of the popular and exciting careers that you can obtain as a Bachelor Of Journlism & Mass Communication. It is suitable for individuals with a good voice, creativity, humor, social skills, and fluency. In addition to the advancement of technology, people still enjoy listening to FM/am radios due to their busy schedules. The work of jockey radio requires interaction with their audience, playing live music or live talk shows, FM/AM/satellite radio jockeys.
- CONTENT WRITING
It’s a big field of work, and you can get a decent salary for that work. You can also work as a freelance content editor, depending on your availability. Writing content is all about playing with words, research, proper vocabulary, and excellent grammar. If you want to be a content writer, enhance your vocabulary and start doing internships at the university itself.
- PUBLIC RELATIONS
The public relations professional aims to enhance the value of the corporate brand. It manages the publicity and devises strategies regarding the same. As a professional, your task is to represent a business or person and communicate their image to the public. You need interpersonal skills, presentation skills, creativity, sound planning skills to be a PR.
- EVENT MANAGEMENT
Event management includes planning events (wedding, birthday, business, concerts, workshops, parties, award shows, etc.) from beginning to end and makes it a huge success in a profitable way. A Bachelor Of Journlism & Mass Communication graduate opting for this career option must have the required skills that are expected from an event manager. Competencies include organizational skills, leadership, problem-solving, customer-centric approach, good communication skills, and understanding of marketing techniques.
If you are passionate about clicking on great images, then this field is for you. The demand for photographers has now grown as social media has emerged. Social media bloggers require a photographer and pay good money for it. Photographers are required everywhere, be it for wedding shoots, fashion shoots, wildlife photography, product shoots, travel shoots, or portraits. If you have set your name in this field, the sky is the limit for you.
- DIGITAL COMMUNICATION
With advances in the Internet and social media, almost all organizations moved onto digital platforms to expand their client base. The Digital Communications Specialist manages the company’s social media platforms, and blogs interact with potential clients and is responsible for the development and implementation of digital content.
- MARKETING MANAGER
Marketing is about creating an idea and making it a product that meets the needs of the customer. Marketing managers are hired to promote the product and entice the customer to the product the business is selling. A Master’s degree in Business Administration can be followed to gain a brief understanding of this area.
- HIGHER EDUCATION
If you haven’t decided what to do after Bachelor Of Journlism & Mass Communication, explore your interests while pursuing post-graduate studies in mass media. Choose a field you are most interested in and enrol in a good college and pursue an MBA in Mass Communication. If you are interested in advertising, journalism, marketing, public relations – opt for a master’s degree in the respective field. There are different certification courses available online, and you can opt for that as well. Higher education can offer you excellent employment opportunities that could be challenging for an undergraduate student.